HME News Business Summit | September 22-24, 2019 | The Ritz-Carlton

2019 Speakers

Cara C. Bachenheimer

Cara C. Bachenheimer

Cara C. Bachenheimer is an attorney with Brown & Fortunato, P.C., where she heads up the firm’s Government Affairs Practice. Ms. Bachenheimer’s practice focuses on federal lobbying activities with Congress, the Administration and the federal regulatory agencies, such as the Centers for Medicare and Medicaid Services, the Food and Drug Administration, the Internal Revenue Service, and the Federal Aviation Administration. She has been closely involved with the home medical equipment industry for 30 years, working in Washington, D.C., as well as on a grassroots basis across the country. In 2014, Ms. Bachenheimer was named Homecare Champion by the American Association for Homecare.

Jeffrey S. Baird, Esq.

Jeffrey S. Baird, Esq.

Jeffrey S. Baird, Esq., is Chairman of the Health Care Group at Brown & Fortunato, P.C., a law firm based in Amarillo, Texas. Mr. Baird represents pharmacies, HME companies and other healthcare providers throughout the United States. He works closely with governmental agencies. Mr. Baird has authored numerous articles and is a frequent lecturer throughout the country. He serves on the Medtrade Education Advisory Board and the AAHomecare Regulatory Council. Mr. Baird earned a B.B.A. from the University of Iowa and received his law degree from the University of Tulsa College of Law. Mr. Baird is Board Certified in Health Law by the Texas Board of Legal Specialization.

Robert F. Boeye

Robert F. Boeye

Robert Boeye serves as Brightree’s Executive Vice President HME where his responsibilities include leading HME sales efforts and revenue growth. Rob is a seasoned executive with experience in sales leadership, revenue strategy, product development, and training management. Prior to joining Brightree, Rob spent 18 years with Invacare Corporation, as a sales leader in both the homecare and long-term care markets, growing revenue by millions of dollars in each of his positions. He also served in management roles at Abbott Laboratories. Rob has direct insight into the business challenges of post-acute care providers, and he calls upon he experience to help them match their business needs with Brightree solutions. He holds a bachelor’s degree from St. Ambrose University.

Ryan Bullock

Ryan Bulloc

Ryan Bullock is a seasoned healthcare professional with a mission of providing innovative home healthcare solutions to individuals across the country. Serving as Chief Operations Officer, Ryan brings more than 10 years of healthcare operations experience to Aeroflow Healthcare, a premier nationwide provider of durable medical equipment. He is responsible for driving operational excellence and efficiencies, as well as contributing to the overall corporate strategy. His in-depth knowledge and contributions to Aeroflow’s revenue cycle management, corporate development and payer relations have been instrumental in the growth of the organization. Ryan holds a Bachelor’s of Science degree in Electronic Engineering from Western Carolina University and resides with his family in the beautiful mountains of Asheville, N.C.

Amber Casteel

Amber Casteel is the manager of Authorization Services for BlueCare Tennessee, the Medicaid subsidiary of BlueCross BlueShield of Tennessee. She is responsible for overseeing utilization management. Amber is a goal-oriented and results-focused manager with a solid background in utilization management and population health for multiple lines of business. She has been promoted throughout her career for strong leadership, relationship building and exceptional quality standards. Amber is a RN with a bachelor in science of nursing and is a certified case manager. She is a member of the Case Management Society of America and the Association of Managed Care Nursing. Amber participates in multiple community coalitions to educate community partners, healthcare providers and other case managers on the value of utilization and case management in the care of their patients and clients.

Kevin Caliendo

Kevin Caliendo

Kevin Caliendo is currently an equity research analyst at UBS covering the healthcare supply chain, labs, IT and dental stocks. He has spent 25 years on Wall Street, primarily as a portfolio manager focusing on healthcare and healthcare-related companies. Kevin has worked on the buy side for FrontPoint Partners, SAC Capital, Clearbridge Advisors and Guggenheim Investments, and has worked as a sell side analyst for Bear Stearns and First Union Securities. Kevin graduated with a BS in Journalism from Boston University in 1993 and currently sits on the Dean's Advisory Board for the University's College of Communications.

Gregory Dench

Gregory Dench

Gregory Dench is ResMed’s director of North American Sleep Marketing and Product Management. He guides the go-to-market strategy and in-market support of therapy devices, masks, and connected software solutions that address sleep apnea, a chronic disease affecting more than 50 million Americans. Gregory has managed both product innovation and go-to-market strategies for global device and pharmaceutical product lines for more than a decade. Before ResMed, he served as a product management leader for BD’s medication management technology division, and as a manager of product marketing, customer strategy, pricing, and finance for Cardinal Health.

Ron Evans

Ron Evans is the Owner and CEO of Valley Healthcare Group and Great Elm DME. Mr. Evans co-founded Valley Respiratory Services in 2006 and co-founded Infinity Sleep Solutions in 2009. He has completed eight acquisitions in a six-year span from 2012-18, and has evaluated dozens of other opportunities. Mr. Evans is a RRT in Arizona. He holds membership positions with the National Board of Respiratory Care and American Association of Respiratory Care, and in the past served as President of the Arizona Society for Respiratory Care. Great Elm DME is a full-service provider focusing on respiratory, complex mobility and infusion pharmacy with 30 locations in five states.

Kevin Gearheart

Kevin Gearheart

Mr. Gearheart is the President of Rehab Medical, Inc., a complex rehab technology company based in Indianapolis, Ind., with a presence in 17 states. During his time at Rehab Medical, the company has quadrupled in size through both organic growth and through acquisitions. Rehab Medical has been named to both the Fast 25 for Indiana’s fastest growing companies and to the Best Places to Work in Indiana. Mr. Gearheart’s focus during his career has been on operational excellence, utilizing a combination of technology, metric accountability and customer service to achieve exceptional results for the organization and, ultimately, the customer. Mr. Gearheart has a B.A. degree in Psychology from Wabash College and a M.B.A. from Indiana University’s Kelley School of Business.

Cheryl Henninger

Cheryl Henninger, RRT, CEAC, is the Director of Operations at Community Cares Health Solutions, specializing in community based clinical services in collaboration with other healthcare entities to reduce readmissions and avoidable emergency room visits in New York.

Cheryl is a registered respiratory therapist and a health care business consultant with more than 30 years of experience in the health care industry, including acute care, long-term care, primary care, pharmacy and DME. After several years in home care, Cheryl became an accreditation surveyor and an independent consultant specializing in business analysis. Cheryl’s expertise is in business operations, including new business developments and collaborations, management, reimbursement and compliance.

Cheryl has spent the last several years working with organizations and insurance companies to develop new chronic care initiatives aimed at cost savings through shared risk arrangements. Cheryl has a passion for positive health outcomes and enjoys working with healthcare and community partners to develop processes that are streamlined, yet progressive, and that encourage active partner participation and patient engagement.

Cheryl’s most recent successes include developing a holistic Chronic Respiratory Program and establishing a Respiratory Network in collaboration with other healthcare and community providers.

In her spare time, Cheryl enjoys spending time with her family, running, biking, and travelling.

Mark Higley

Mark Higley

Mark Higley is Vice President of Regulatory Affairs of the VGM Group, with responsibilities including corporate business development, market research and industry analysis. His current projects include analysis of governmental, regulatory and compliance issues affecting the DMEPOS industry, including national competitive bidding, health care reform, and other current home medical equipment provider concerns. He sits on the AAHomecare Regulatory Council, on the board of the Healthcare Quality Association on Accreditation (HQAA), and is a regular speaker/panelist/consultant at numerous HME industry events. Mark received his Master's of Business Administration in marketing research from the University of Iowa, and earned undergraduate degrees in Finance and Economics. Prior to his 1998 employment with VGM, Mark held a variety of executive positions with the Arena Football League in Chicago, and as a financial analyst with Deere & Company in Moline, Ill.

Debra Kalk

Debra Kalk

With more than a 21-year career in the DME industry and wearing multiple hats along the way, it has always been Debra’s focus and goal to provide extraordinary leadership, creative problem solving, forward thinking, operational excellence and focus on the customer’s needs, rights and health care access. As the CEO and President of Reliable Medical Supply, Debra recognizes the need to work with a top leadership team who shares the same passion as she does to provide the best and most up-to-date comprehensive medical equipment and supplies while delivering the highest standard of customer service. Debra is known for being a results-driven, inspiring, authentic and innovative leader who empowers her management team and her staff and creates high performance cultures and winning teams. She has demonstrated a proven ability to drive results in different environments by shaping a compelling strategic direction, building required capabilities and leading execution. Debra is known for championing her employees and is proud to be leading a company that has been named a Top Workplace in the State of Minnesota for the past five consecutive years. Along with her business partners, she looks forward to continuing to drive profitable revenue and growth without compromising quality of care for the customer.

Miriam Lieber

Miriam Lieber

Miriam Lieber is an independent consultant and trainer specializing in operations management and compliance for homecare providers. Her extensive experience with Medicare and other third-party payers has brought her national recognition in the homecare industry. With more than 25 years of experience in the homecare field, Miriam is a featured author of many articles in the areas of operations and accounts receivable management, pending regulations and compliance. Additionally, she is a nationally known speaker for many homecare trade associations. In her consulting practice, Ms. Lieber's clientele includes pharmacies, home healthcare companies, Medicare and other third-party payers, investment firms, hospitals and manufacturers. She has worked with more than 350 homecare providers. Lieber is known to have practical approaches to complex reimbursement/compliance matters, and assists her clients with the nuts-and-bolts of running a profitable business.

Josh Marx

Josh Marx

Josh Marx is the Managing Director of Sleep & Vice President of Business Development for Medical Service Company. Josh has held various roles encompassing sales, business development, payer partnerships, marketing, brand management, and operations management. Josh’s primary responsibility today is architecting new health system and payer partnerships, as well as expanding MSC’s industry leading and rapidly growing Sleep Division (MSC Sleep). Medical Service Company is a family owned sleep and respiratory disease management company founded in 1950 in Cleveland, Ohio. MSC operates over 20 Sleep & Respiratory Therapy Centers throughout the country with thousands of patients sleeping and breathing better as a result. Josh earned his Master of Business Administration from the Weatherhead School of Management at Case Western Reserve University and Bachelor’s in Business Administration from Coastal Carolina University.

Tim Murphy

Tim Murph

Tim Murphy leads the New Business Solutions group within Philips Sleep and Respiratory Care. This business offers a series of clinician and business management applications, software-as-a-service solutions, data share services and data-driven analytics. These solutions support a global set of customers serving individuals with sleep and respiratory disorders. Tim has led a set of diverse businesses, including the sleep diagnostic solutions business, in a series of finance and accounting roles over a career spanning 27 years with Philips and—prior to its acquisition by Philips—Respironics, Inc. In addition to serving these leadership roles, Tim is on the board of the March of Dimes, supporting the Western Pennsylvania region.

Andrew Schremp

Andrew Schremp

Mr. Schremp is the Founder and CEO of Health Sqyre, Inc., an e-commerce platform that empowers patients with tools that allow them to price compare and use their insurance to buy medical supplies online. Mr. Schremp has an extensive background in the DME/HME industry working with several prominent DME providers. He is also well-versed in running e-commerce and marketplace platforms, digital advertising, data science and analytics. Prior to founding Health Sqyre, Mr. Schremp was a Partner and Vice President at Creation Capital Partners, a private equity firm located in Los Angeles, Calif., where he was responsible for strategic platform and bolt-on acquisitions, and the growth and development of the fund’s portfolio companies. Prior to that, Mr. Schremp was an Associate at Wells Fargo Securities where he was responsible for executing an array of M&A and public financing deals. Mr. Schremp holds a BA in Economics from Amherst College; he lives in Denver, Colo., with his wife, Nicole.

Aaron Sheedy

Aaron Sheedy

Aaron Sheedy is Chief Operating Officer of Xealth, a digital health prescribing platform that enables clinicians to easily integrate and prescribe digital health tools for patients from their EHR workflows. These can include patient education, online third-party apps and programs, device monitoring, and non-clinical services, such as ride shares, food delivery and e-commerce product recommendations. Prior to Xealth, Sheedy was COO of Swype, an innovative touchscreen keyboard which made communication easier, faster and more inclusive, which was later sold to Nuance for over $100 million. At Nuance, Sheedy led the team that managed the text and voice input technology solutions.

Gary Sheehan

Gary Sheehan

Gary Sheehan is the President and Chief Executive Officer of Cape Medical Supply. In this role, he oversees all operations of Cape Medical Supply with particular focus areas of strategic planning and partnerships, government affairs, mergers and acquisitions, and on maintaining the highest service levels possible. In addition to his role at Cape Medical Supply, Mr. Sheehan also serves in the following capacities: The Cooperative Bank of Cape Cod, Board of Directors; Brightree, Executive Advisory Board; and Home Medical Equipment and Services Association of New England (HOMES), Board Member and Past Board Chairman. Previous board positions have included: Chairman of the Board, Cape Cod Chamber of Commerce; Co-Founder and Co-Chairman of the Board, Cape Cod Young Professionals; and Board Member, Cape & Islands United Way. Mr. Sheehan also provides consulting expertise to numerous analysts and financial services corporations on the home medical equipment and home respiratory care industry, and is frequently quoted in industry publications, the local media and has spoken at national conventions, to groups of investing professionals, and to federal and state legislators on the state of affairs in the home medical equipment and respiratory care industry. Mr. Sheehan is a graduate of Boston College and earned his MBA from Suffolk University; he lives in West Barnstable with his wife and son.

J.B. Silvers

J.B. Silvers

J.B. Silvers, PhD, is the John R. Mannix Medical Mutual of Ohio Professor of Health Care Finance and professor of banking and finance at Weatherhead School of Management with a joint appointment in the Case Western Reserve University School of Medicine. His research in the areas of financial management and health services has been published in numerous academic journals, including the Journal of Finance, Financial Management, Journal of the American Medical Association, Medical Care, Annals of Family Medicine, the Journal of Business Research, Journal of Consumer Marketing, plus news publications including the New York Times, MarketWatch, Crain’s Cleveland Business, the Plain Dealer and others. Frequently, Silvers contributes commentary to NPR’s Marketplace and other national and local print and broadcast media. Professionally, Silvers has testified to Congress, several state legislatures, and federal and state courts. He has also served on committees at the National Academies of Science, and several national and state commissions. Until recently, he was a board member (12 years) and treasurer of the Joint Commission on Accreditation of Healthcare Organizations (TJC/JCAHO) and a board member of SummaCare Insurance Company (14 years). For seven years, Silvers was a commissioner on the Prospective Payment Assessment Commission (now MedPAC), advising Congress on Medicare payment. For five years, he served on the Board of Mathematical Sciences and their Applications at the National Academy of Science. From 1996 to 2004, he was a Robert Wood Johnson Health Policy Scholar. From 1997 to 2000, while on leave, he was President and CEO of QualChoice Health Plan and Insurance Company (a former subsidiary of University Hospitals of Cleveland). He currently is vice chair of the board at MetroHealth Medical Center. At the Weatherhead School, he has served as Department Chair of Banking and Finance, Associate Dean, Senior Associate Dean and Interim Dean.

Bradley M. Smith ATP, CMAA

Bradley M. Smith ATP, CMAA

For more than 15 years, Brad has held a number of significant executive positions, including founding Lone Star Scooters, which offered medical equipment and franchise opportunities across the country; Lone Star Bio Medical, a diversified DME, pharmacy and home health care company; and BMS Consulting, where I have provided strategic analysis and M+A intermediary services to executives in the healthcare industry. At Vertess, Brad is a Managing Director and Partner with considerable expertise in DME, urgent care, home health care, hospice, pharmacy, medical devices and related healthcare verticals.

Matt Taylor

Matt Taylor

Matt Taylor is an Executive Director, Equity Research, at UBS Investment Bank. Matt is responsible for lead coverage of the U.S. Medical Supplies and Devices Sector and joined UBS from Barclays where he covered the medical supplies and devices sector since 2009. Matt was named a “Rising Star” in the 2011-2013 Institutional Investor All-America Research Surveys as an “up-and-comer” in the Medical Supplies and Devices category. Prior to working at Barclays, Matt spent two years at BMO Capital Markets in equity research, also covering medical supplies and devices companies. Previously, he worked at Morgan Stanley in a business risk role in the company’s International Accounts Group. Matt is a CFA charterholder and a member of the New York Society of Securities Analysts. He graduated cum laude from Boston University with a B.S. in Biomedical Engineering and earned his MBA through Fordham University, participating in their Beijing MBA program.

Lisa Wells

Lisa Wells

Lisa Wells is a veteran of online marketing and e-commerce, with 20-plus years of experience in public relations, marketing communications and web-based product management at medical device, medical supply and health technology companies. As Vice President of Marketing for Cure Medical, Wells leads the strategic marketing responsibility for the business to ensure the Cure Medical brand strategy is translated into promotional execution. Her key focus areas are: brand strategy/planning, community relations, digital marketing, clinical and sales partner communication programs, and direct-to-consumer marketing. Before her tenure at Cure Medical, Wells was the president of Get Social Consulting, a medical device marketing consultancy that advised healthcare providers across three continents on ways to connect with their customers through digital marketing and social media. She has also created two well-regarded social media communities for wheelchair users: Life After Spinal Cord Injury and Wheel:Life. Wells sold Wheel:Life in 2016 to Comfort Medical, and the community is now part of Coloplast, after they purchased Comfort Medical. A regular contributor to HME News, Wells has authored four books for the disability and home care industry. Continually giving back to the industry, she also mentors HME marketing professionals and teaches at healthcare and disability conferences nationwide.

Laura Williard

Laura Williard

Laura Williard is the senior director of payer relations for the American Association for Homecare. She has served in the HME community for more than 24 years, most recently at Advanced Home Care as senior director of regulatory affairs, reimbursement compliance and contracting. Williard has extensive experience working with managed care, Medicare advantage, Medicaid MCOs, and state Medicaid programs. Laura is very active in state associations, serving on the board for GAMES, vice president for NCAMES, and vice president for ATHOMES. She also served as the Vice Chair for the Jurisdiction C Medicare Council, and is a founding member of the Mediware User Group. Williard also participated as a member of the Palmetto 16 State Coalition Committee and sits on the Public Policy Committee of the Visiting Nurses Association of America. In addition to her industry involvement, Williard has previous experience managing a large reimbursement department with 150 employees and was responsible for all aspects of the revenue cycle.

William Zafirau, MD

William Zafirau, MD

Dr. William Zafirau is the medical director for Cleveland Clinic’s Center for Connected Care. The center provides a set of clinical programs designed to help patients with their post-hospital needs. The goal: keeping patients connected to quality care, as they transition from the hospital to home or a post-acute care facility. The center, which comprises more than 500 caregivers providing daily care to about 3,500 patients, brings together all of Cleveland Clinic’s home and transitional care services, including home care, hospice, mobile primary care physician group practice, home infusion pharmacy, home respiratory therapy and facility based (SNF and LTAC) physician group practice. Dr. Zafirau is certified in geriatric medicine and hospice and palliative medicine, and specializes in aging, Alzheimer’s and dementia, chronic illness, osteoarthritis and Parkinson’s disease. He graduated from Ohio State University College of Medicine and Public Health in Columbus in 2000, and completed his residency at Akron’s Summa Health System in family medicine and a fellowship at Cleveland’s Metro Health Medical Center in geriatric medicine.

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